KOMUNIKASI BUDAYA PADA MASYARAKAT PULAU ARAR PAPUA BARAT DAYA (STUDI KASUS KOMUNIKASI BUDAYA SEBAGAI CITRA BUDAYA MASYARAKAT KAMPUNG ARAR)

Abstract

Arar village has diversity in it, the existence of this diversity is the existence of mixed cultures in Arar village. This makes cultural exchange and communication interaction. Communication in Arar village refers to the daily interaction of local people, symbolic interaction, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in daily life. The purpose of this researcher is to observe the daily interaction of local people, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in community life. This intercultural communication interaction is influenced by the various cultures in Arar village. This study uses social constructivism theory with a case study approach. Researchers use an interpretive paradigm. The methods used by researchers include interviews, observations, and library research. The results of this study Arar village has diversity, the existence of this diversity creates cultural communication in afar village such as interpersonal communication, symbolic interaction, cultural images, cultural products created, as well as mutual tolerance and maintaining harmony amidst differences in ethnicity, race, and religion. And the relationship between theory and its results has strong relevance in understanding cultural communication in Arar village. This theory emphasizes that knowledge and meaning are built through social interaction and shared experiences. In the context of Arar village, cultural communication occurs when people exchange information, values, traditions through conversation and everyday experiences. This process allows them to form a shared identity and understand the world around them. Through social interaction, local people and immigrants build meanings related to their culture.