Strategi Komunikasi Politik Pemenangan Kepala Daerah
DOI:
https://doi.org/10.51544/jlmk.v5i1.2037Keywords:
Strategy, Political Communication, Winning Regional HeadsAbstract
This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.
Downloads
References
Azis, H., Pawito, P., & Satyawan, A. (2020). EXAMINING COMMUNICATION MEDIATION MODEL ON YOUTH ONLINE POLITICAL ENGAGEMENT. Profetik: Jurnal Komunikasi. https://doi.org/10.14421/pjk.v13i2.1841
Bonnes, C., Leiser, C., Schmidt-Hertha, B., Rott, K. J., & Hochholdinger, S. (2020). The relationship between trainers’ media-didactical competence and media-didactical self-efficacy, attitudes and use of digital media in training. International Journal of Training and Development. https://doi.org/10.1111/ijtd.12171
Bossetta, M. (2018). The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election. Journalism and Mass Communication Quarterly. https://doi.org/10.1177/1077699018763307
Chester, J., & Montgomery, K. C. (2017). The role of digital marketing in political campaigns. Internet Policy Review. https://doi.org/10.14763/2017.4.773
Chester, J., & Montgomery, K. C. (2019). The digital commercialisation of us politics — 2020 and beyond. Internet Policy Review. https://doi.org/10.14763/2019.4.1443
Cibro, R. (2018). Strategi Komunikasi Politik Dalam Pemilihan Kepala Daerah Di Aceh Singkil ( Studi Kasus Tentang Strategi Komunikasi Politik Pasangan Dulmusrid – Sazali Pada Pemilihan Bupati Aceh Singkil Tahun 2017 ). 1–117.
De Bruycker, I., & Rooduijn, M. (2021). The People’s Champions? Populist Communication as a Contextually Dependent Political Strategy. Journalism and Mass Communication Quarterly. https://doi.org/10.1177/1077699021998648
Ekowati, E. Y. (2019). The Effectiveness of Social Media as a Tool for Regional Election Campaign in Indonesia. https://doi.org/10.5220/0008815700050009
Elerud-Tryde, A., & Hooge, S. (2014). Beyond the generation of ideas: Virtual idea campaigns to spur creativity and innovation. Creativity and Innovation Management. https://doi.org/10.1111/caim.12066
Elmer, G., & Langlois, G. (2013). Networked campaigns: Traffic tags and cross platform analysis on the web. Information Polity. https://doi.org/10.3233/IP-2011-0244
Harknett, R. J., & Smeets, M. (2020). Cyber campaigns and strategic outcomes. Journal of Strategic Studies. https://doi.org/10.1080/01402390.2020.1732354
Hepp, A. (2020). Artificial companions, social bots and work bots: communicative robots as research objects of media and communication studies. Media, Culture and Society. https://doi.org/10.1177/0163443720916412
Ishak, N. (2020). Problematika Pemilihan Kepala Daerah Calon Tunggal Dalam Demokrasi Indonesia. Pena Justisia: Media Komunikasi Dan Kajian Hukum. https://doi.org/10.31941/pj.v19i2.1144
Kariryaa, A., Rundé, S., Heuer, H., Jungherr, A., & Schöning, J. (2020). The Role of Flag Emoji in Online Political Communication. Social Science Computer Review. https://doi.org/10.1177/0894439320909085
Kaul, V. (2020). The Digital Communications Revolution. Online Journal of Communication and Media Technologies. https://doi.org/10.29333/ojcmt/2392
Kazempourradi, S., Ulusoy, E., & Urey, H. (2019). Full-color computational holographic near-eye display. Journal of Information Display. https://doi.org/10.1080/15980316.2019.1606859
Kreiss, D., & Mcgregor, S. C. (2018). Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle. Political Communication. https://doi.org/10.1080/10584609.2017.1364814
Le Galès, P. (2021). The Rise of Local Politics: A Global Review. In Annual Review of Political Science. https://doi.org/10.1146/annurev-polisci-041719-102158
Leonard, J. S. (2019). Politics. In Mark Twain in Context. https://doi.org/10.1017/9781108617208.017
Liddle, R. W. (2021). 6. Participation and the Political Parties. In Political Power and Communications in Indonesia. https://doi.org/10.1525/9780520311039-009
Liebhart, K., & Bernhardt, P. (2017). Political storytelling on instagram: Key aspects of Alexander van der Bellen’s successful 2016 presidential election campaign. Media and Communication. https://doi.org/10.17645/mac.v5i4.1062
Lilleker, D. G., & Koc-Michalska, K. (2013). Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation. Journal of Information Technology and Politics. https://doi.org/10.1080/19331681.2012.758071
Mangan, J., Jackson, K. D., & Pye, L. W. (1981). Political Power and Communications in Indonesia. Journal of the American Oriental Society. https://doi.org/10.2307/601235
Nounkeu, C. T. (2020). Political communication strategies of sub-saharan africa nationalist movements in the era of (De)colonization: The case of the upc in cameroon (1948–56). Journal of African Media Studies. https://doi.org/10.1386/jams_00015_1
Omotayo, F. O., & Folorunso, M. B. (2020). Use of social media for political participation by youths in Oyo State, Nigeria. EJournal of EDemocracy and Open Government. https://doi.org/10.29379/jedem.v12i1.585
Perloff, R. M. (2015). Mass Communication Research at the Crossroads: Definitional Issues and Theoretical Directions for Mass and Political Communication Scholarship in an Age of Online Media. Mass Communication and Society. https://doi.org/10.1080/15205436.2014.946997
Philippe J. Maarek, P., & Maarek, P. (2014). Politics 2.0: New Forms of Digital Political Marketing and Political Communication. Trípodos.
Rahmanto, T. Y. (2018). Calon Tunggal dalam Perspektif Hak Memilih dan Dipilih di Provinsi Banten. Jurnal HAM. https://doi.org/10.30641/ham.2018.9.103-120
Rahyadi, I., & Aras, M. (2020). Donald digital marketing: An exploratory study of digital political marketing in trump presidential campaign. Pertanika Journal of Social Sciences and Humanities.
Ristyawati, A. (2020). EFEKTIVITAS PELAKSANAAN PILKADA SERENTAK 2020 PADA MASA PANDEMI DARURAT COVID-19 DI INDONESIA. CREPIDO. https://doi.org/10.14710/crepido.2.2.85-96
Rodriguez Andres, R. (2016). The rise of outsider candidates as a result of the new forms of Political Communication and public disaffection. COMUNICACION Y HOMBRE.
Ruppert, E., Isin, E., & Bigo, D. (2017). Data politics. In Big Data and Society. https://doi.org/10.1177/2053951717717749
Saijo, H. (2020). The effects of electoral anticipation on portfolio allocation. Party Politics. https://doi.org/10.1177/1354068820914547
Sánchez Medero, R. (2020). Democratization in Political Communication. Political Studies Review. https://doi.org/10.1177/1478929920924930
Sasilo, H., Sari, S., & Indria, I. (2020). THE POLITICAL COMMUNICATION STRATEGY OF PARTAI GOLONGAN KARYA IN REGIONAL HEAD ELECTION YEAR 2018. SENGKUNI Journal (Social Science and Humanities Studies). https://doi.org/10.37638/sengkuni.1.1.87-97
Saud, M., Ida, R., & Mashud, M. (2020). Democratic practices and youth in political participation: a doctoral study. International Journal of Adolescence and Youth. https://doi.org/10.1080/02673843.2020.1746676
Schäfer, A. (2021). Digital heuristics: How parties strategize political communication in hybrid media environments. New Media and Society. https://doi.org/10.1177/14614448211012101
Scoones, I. (2016). The Politics of Sustainability and Development. In Annual Review of Environment and Resources. https://doi.org/10.1146/annurev-environ-110615-090039
Söderholm, P., Hellsmark, H., Frishammar, J., Hansson, J., Mossberg, J., & Sandström, A. (2019). Technological development for sustainability: The role of network management in the innovation policy mix. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2018.10.010
Solito, L., & Sorrentino, C. (2020). Political communication and social change. Political communication and challenges in the digital age. Icono14. https://doi.org/10.7195/RI14.V16I1.1161
Street, J. (2020). Popular culture and political communication. Comunicazione Politica. https://doi.org/10.3270/96428
Strikovic, E., van der Meer, T. G. L. A., van der Goot, E., Bos, L., & Vliegenthart, R. (2020). On Behalf of the People: The Use of Public Opinion and the Perception of “the People” in Political Communication Strategies of Dutch MPs. International Journal of Press/Politics. https://doi.org/10.1177/1940161219864297
Sufianto, D. (2020). PASANG SURUT OTONOMI DAERAH DI INDONESIA. Jurnal Academia Praja, 3(2), 271–288.
Suhardjo, I., Hidayat, D. R., Sinaga, O., & Heryanto, G. G. (2019). The failure of communication between elite in political organization. Opcion.
Supriyatno, Y. (2011). Peran Komunikasi Politik Pemerintah Dalam Mencegah Disintegrasi Bangsa. Jurnal Kybernan.
Suyatno, S. (2016). Pemilihan Kepala Daerah (Pilkada) dan Tantangan Demokrasi Lokal di Indonesia. Politik Indonesia: Indonesian Political Science Review. https://doi.org/10.15294/jpi.v1i2.6586
Theocharis, Y., & Jungherr, A. (2021). Computational Social Science and the Study of Political Communication. Political Communication. https://doi.org/10.1080/10584609.2020.1833121
Tilome, A. A., Agustang, A., Jasruddin, Muhammad Syukur, & Asrifan, A. (2020). Social Exchange of Political Elites in the Regional Leader Election of Gorontalo Province, Indonesia. Solid State ….
Tomin, V. V., Erofeeva, N. E., Borzova, T. V., Lisitzina, T. B., Rubanik, V. E., Aliyev, H. K., & Shuaipova, P. G. (2020). Internet media as component of information and communication environment in electoral process: Features and tools. Online Journal of Communication and Media Technologies. https://doi.org/10.29333/ojcmt/7932
UU Nomor 32 Tahun 2004. (2004). Undang-Undang No 32 Tahun 2004 Tentang Pemerintah Daerah. Dpr.
Vasko, V., & Trilling, D. (2019). A permanent campaign? Tweeting differences among members of Congress between campaign and routine periods. Journal of Information Technology and Politics. https://doi.org/10.1080/19331681.2019.1657046
