PENGARUH PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN DALAM BERWIRAUSAHA (STUDI KASUS PADA MASYARAKAT PEDAGANG PASAR V TEMBUNG KECAMATAN PERCUT SEI TUAN KABUPATEN DELI SERDANG)

Abstract

This study aims to determine whether knowledge of entrepreneurship has an effect on success in entrepreneurship in the Merchant Community of Pasar V Tembung, Percut Sei Tuan District, Deli Serdang Regency. In data collection techniques, namely using a questionnaire distributed to all respondents. Data created with the help of SPSS 15.0 for window. The data analysis technique used by the researcher is simple linear regression, with the formula Y=a+bx+e, and to determine the magnitude of the influence of entrepreneurial knowledge on entrepreneurial success, significant changes use the t-test or (parsia). The results showed that the simple linear regression test obtained the equation Y=14,297+0,360x+e, the regression coefficient of entrepreneurial knowledge was 0.360. The value of the coefficient of determination (R2) is obtained with a value of 0.162 or 16.2%, which means that entrepreneurial knowledge affects the success of a business. To find out that the hypothesis is accepted or rejected in the study, the t-test technique used is 4.048 with ttable of 1.988, thus it is accepted because tcount> ttable. Therefore, this research can be said that entrepreneurial knowledge has a significant effect on success in entrepreneurship in the Pasar V Tembung Merchants community, Percut Sei Tuan District, Deli Serdang Regency.

keywords: Entrepreneurship Knowledge, Business success.