JURNAL LENSA MUTIARA KOMUNIKASI

Analisis Semiotika John Fiske Mengenai Representasi Maskulinitas Perempuan Dalam Film Disney Cruella

Rolla Sancha Pranaya — 2023-11-30

Disney has been known to produce films with female main characters, not only Disney Princesses but also Disney Villains. This study aims to analyze the concept of female masculinity in the female main character of the Disney film Cruella, which we know as one of the Disney Villain characters. This study uses a qualitative research method with a constructivist paradigm, through John Fiske's semiotic analysis which has a level of reality, a level of representation, and a level of ideology. The results of the research through the reality level show that Cruella has masculine traits such as being dominant, aggressive, ambitious, analytical, able to rely on herself, able to protect herself, able to be a leader, able to make decisions at critical times, and dare to take risks for her actions. At the representation level, it is found that the meaning of masculinity in Cruella is also supported by the technique of taking pictures, audio, and characters in several cut scenes. At the ideological level, the film Cruella presents the ideology of third-wave feminism because this wave also voices recognition of masculine women and feminine men. Many women spread the ideology of feminism with the punk band style in this third wave, where this fashion style was also used by Cruella.

Eksistensi Radio: Tantangan dan Peluang di Era Digital dan Post-Pandemic COVID-19 (Sebuah Pendekatan dengan Metode Tinjauan Literatur Sistematik)

Santa Cicilia Sinabariba — 2023-11-30

Radio became an actor in the development of digitalization of technology, which began with the arrival of the internet. The existence of radio is questioned during the emergence of internet-based technology, one of which is due to the view that sees radio as something old-fashioned and difficult to adapt to changing times. However, the fact is that radio today still continues to survive even during the COVID-19 pandemic, radio listeners globally and in Indonesia have increased. This is a turning point in the rise of radio listeners. This paper looks at how radio can maintain its existence and what the radio industry should do in the midst of the digital era and after the COVID-19 pandemic by using a systematic literature review (SLR) with the Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. This approach is carried out by looking at, analyzing and comparing a number of studies from international journals that have been published and related to the topic discussed. The results show that radio still has a future, both public and community radio. Radio still has a great opportunity to continue to grow. The study used in this paper shows that radio still has a bright future if it emphasizes the quality of programs and the affordability of media technology.

TikTok sebagai Media Pemasaran Digital di Indonesia

Cheryl Arshiefa Krisdanu — 2023-11-30

Currently, the presence of technology and the internet has had a significant impact on the marketing field. TikTok social media is a new digital marketing medium that is developing in Indonesia. TikTok users in Indonesia are in second place in the world. This research aims to more specifically explain the use of TikTok as a new marketing medium in Indonesia. By using a systematic literature review with the PRISMA method, several previously relevant scientific journals were found to be used as secondary research sources to answer questions about the use of TikTok as a new marketing medium in Indonesia. The research results show that Tiktok as a digital marketing medium in Indonesia has been used in accordance with the advantages of digital media to create connection or involvement. The use of TikTok has a positive effect on engagement between brands and their audiences and can have a positive impact on purchasing decisions, brand image, brand value, and brand loyalty. To create connections, messages, features, and types of content must be combined appropriately according to the characteristics of the target audience.

Penggunaan Media Sosial Tiktok Sebagai Referensi Wisata: Studi Kasus Pada Karyawan Indomaret di Jakarta

Okta Widiawanti — 2023-11-30

In the current era, social media through various information content shared plays an important role in many ways. Including the promotion and marketing of tourism destinations. Tiktok is one of the platforms that helps in disseminating a lot of information, from entertainment, shopping, to tourism. The purpose of this study is to determine the benefits of using Tiktok as a platform to find tourist references by Private Employees in Jakarta. The method used in this research is a qualitative method with a case study research type. The data collection techniques used were interview and observation techniques. Interviews were conducted with 4 informants who in this case worked as private employees at one of the minimarkets in Jakarta. The observations made were on the tourist searching activities carried out by the 4 informants above. The results of the research conducted show that content diversity and individual preferences play an important role in the selection of media platforms used to find travel references and other activities. TikTok is one of the media that is useful and can be used as a source of reference and information in the decision to travel by Private Employees in Jakarta. Apart from relying on TikTok media, some Private Employees in Jakarta also rely on other media such as YouTube. Based on this research, it can also be seen that the use of several social media, including platforms such as TikTok, has significantly supported the growth of tourist attractions in Indonesia.

Publisitas Politik Aceng Aziz Muslim Menuju Pemilihan Umum 2024 di Facebook

Trisno Muldani — 2023-11-30

General elections (elections) are one of the routine agendas that characterize a democratic country like Indonesia. Ahead of the 2024 elections, political actors and their parties are competing to introduce themselves in advance, including through political publicity activities. Likewise, Aceng Aziz Muslim plans to run for the Tasikmalaya Regency Legislative Council in Election District 7 (Dapil 7) and the media chosen for these activities is Facebook. This study aims to determine the political publicity of Aceng Aziz Muslim on Facebook, as well as what are the supporting and inhibiting factors. The research results show that Aceng Aziz Muslim's political publicity in Indonesia has reached a significant level of attention throughout his career. He managed to build a strong social network in cyberspace, allowing him to gain wide access to various audiences on Facebook. His ability to identify issues relevant to the community and create creative content has also sustained public interest and support over the long term. The use of social media platform analytics tools has also been beneficial in measuring the impact of his publications. However, Aceng Aziz Muslim also faced a number of challenges in his efforts to build his political publicity on Facebook.

Media Sosial dan Wacana penundaan Pemilu 2024 Dalam Perspektif Norman Fairclough

Amin Aminudin — 2023-12-11

The discourse on postponing the elections in 2024 is considered a strategy to vent the political appetites of today's rulers who enjoy the opium of power, social media as a space for expression has become a hotly discussed discourse battle, including discussions about postponing the 2024 elections. The formulation of theproblem in this research is the purpose of this study is to find out how social media power relations have become a space to fight for discourse on postponing the 2024 general election?. The method used in this study is a qualitative method with a critical discourse analysis theory approach from Norman Fairclough. The paradigm used in this study is the critical paradigm. The data collection technique uses the content analysis method, this method is carried out by analyzing uploads on social media related to the postponement of the 2024 election. The results show that the discourse on postponing the election can be seen in 3 things: First, the narrative/news text used by Twitter social media users not just news texts, but nuanced arguments and descriptions, as was conveyed by Denny Indrayana who is more argumentative than his concern about the alleged postponement of elections and extending the term of office of the rulers. Second, discourse on social media, especially Twitter, tends to raise controversial issues in Indonesia, the issue of controversy in question is that there is an alleged effort against the law and tends to be political, meaning that the interests of the content creator are more dominant than balanced reporting. The last one is that when viewed from an ideological aspect, social media Twitter provides a negative image by cornering the country's rulers, in this case the government leader during President Jokowi's era, so that the public evaluates negatively the actionstaken by a group of people from the palace.

Capitalistic Dilemma of Merantau for Minangkabau Men Viewed through Symbolic Interaction and Relational Dialectics

Joko Utomo Hadibroto — 2023-12-11

The tradition of migrating in Minangkabau, West Sumatra, requires adult men to leave their hometowns in order to live independently, adapt to new environments and achieve a successful life. However, some adult men choose not to migrate for personal reasons. This research uses the concepts of Social, Cultural, and Symbolic Capital by Pierre Bourdieu, as well as the theories of Symbolic Interactionism and Relational Dialectics by Mead, Blumer, Baxter, and Montgomery to examine this capitalistic dilemma. Using these theories, the author aims to reveal the capitalistic dilemma for adult men, when each of them has reasons to choose between two options, where a certain amount of capital surrounds migrants and non-migrants, as well as the symbolic interaction and relational dialectics that occur between migrants and non-migrants. This research uses a qualitative method entitled Capitalistic Dilemma of the Merantau Tradition for Minangkabau Men Viewed Through Symbolic Interaction and Relational Dialectics. In this research, resource persons such as traditional leaders, migrants, and non-migrants were interviewed to gain in-depth insights. Although the obligation to migrate is a customary law or regulation that has been going on for generations, the results of the study prove that, migrating or not migrating is not a problem, when each individual has reasons that strengthen his choice. The decision to migrate or not is imbued with significant meaning, influenced by social, cultural, economic, and symbolic factors.

Konsep Diri Korban Kekerasan Seksual dalam Perspektif Komunikasi Intrapersonal

Zulaikha Rumaisha Alwi — 2023-12-11

Research on the phenomenon of sexual violence against women continues to persist to this day, both in urban and rural areas, with the number of violence cases steadily increasing each year. The repercussions of these sexual violence actions are immensely grave, causing victims to experience a range of traumas. Some victims may endure mild trauma, allowing them to maintain communication with others, while others suffer severe trauma, rendering them incapable of meeting or communicating with anyone else. Some victims even withdraw into their rooms, attempt self-harm, or contemplate ending their own lives. One crucial aspect in comprehending the impact of sexual violence against women is the victims' self-concept. The primary objective of this research is to analyze the self-concept of women who have fallen victim to sexual violence, with a focus on intrapersonal communication perspectives and the self-acceptance processes of these victims. The research employs a qualitative method with a phenomenological approach, which enables researchers to delve into an understanding of the victims' experiences. The research findings reveal that the intrapersonal communication process in the four informant victims of sexual violence occurs progressively. Each informant undergoes a complex and intricate self-acceptance process. However, the conclusion drawn from this research is that the informants ultimately succeed in developing a positive self-concept despite enduring a challenging journey. Therefore, this research offers valuable insights into how victims of sexual violence respond and cope with their traumatic effects through intrapersonal communication and self-acceptance.

Strukturasi Adaptif Penggunaan Teknologi Informasi pada Instansi Pemerintahan

Fanny Rosalia — 2023-12-11

The implementation of periodic monitoring and evaluation is one of the keys to the successful implementation of bureaucratic reform in an organization. Various ways are carried out so that the implementation of evaluation monitoring is carried out periodically by each organization. Various components become objects that must be monitored and evaluated continuously. This is not an easy thing to do with its various complexities. One of the government agencies has implemented Information Technology as one of the efforts to implement scheduled, up to date and optimally evaluated bureaucratic reforms. With an adaptive structuring theory approach, this study aims to see how the adaptive structuring process in the use of e-monitoring applications qualitatively by interviewing a number of respondents who are Civil Servants in each Working Group in eight areas of bureaucratic reform changes. The results showed that the use of e-monitoring application is the process of structuring information technology on rules and resources produced and reproduced by users in the organization. Then there is an interplay between the information technology structure ofe-monitoring with the structure of features, other structures, and internal organizational systems. Adjustments made in interacting also give rise to a new structure that is continuously carried out by users so that it is legitimized in the use of e-monitoring as a process of monitoring and evaluating the implementation of bureaucratic reforms.

Analisa Jejaring Sosial dan Retorika Deliberatif

Galih Chandra — 2023-12-11

The aim of this research is to examine the phenomenon of deliberative rhetoric using the hashtag #SepakatDamai on Twitter to motivate the public. After the tragedy of riots between football supporters at the Kanjuruhan Stadium, it succeeded in triggering public attention and became a trending topic on Twitter. Many football supporters and the general public take an active role in voicing peace to reduce fighting. Through the hashtag #SepakatDamai, the public is persuaded to get involved in carrying out peace agreement actions so that, in the future, there will no longer be any hostility between football supporters. In the end, tweets from actors involved in peaceful demonstrations form social network patterns that can be utilized in deliberative rhetorical actions. The hashtag #SepakatDamai plays a role in mobilizing public opinion support for the peace agreement between football supporters. This discussion emerged spontaneously on Twitter and was widely discussed until it became a trending Twitter topic. This research uses the Social Network Analysis (SNA) method and then connects it with the Digital Movement of Opinion and Rhetoric Theory. This research stage began by determining the most dominant actor in the hashtag #SepakatDamai. After that, the researcher carried out an analysis of the posts made by that actor to determine the rhetorical phenomenon. The results of this research found that the hashtag #SepakatDamai succeeded in mobilizing public opinion about the football supporters' peace agreement. The most dominant actor is @mafiawasit, with a network structure value of degree 1.471, closeness 1.0, betweenness 0.000238, and eigenvector 1.0. The @mafiawasit account carries out deliberative rhetoric for the public by showing the facts that have occurred regarding the peace agreement between football supporters through posts on Twitter and retweeting similar posts so that the public follows the peaceful demonstration.

Heterodoxa dalam gerakan perlawanan perempuan Indonesia pada film “Kartini”

Aulia Mardhatillah Bilhaq — 2023-12-11

Patriarchal culture is a culture that is inherent and developing in Indonesia. This culture assumes a position of power in the male group. Kartini as an Indonesian hero is known to be able to produce ideas that are resistance in nature and has succeeded in influencing the culture of domination that exists to this day. Even though Kartini lived at a time when power relations were very strong, especially at a time when Indonesia was still not independent. Kartini's struggle against male domination was immortalized in the film entitled "Kartini". This research aims to see the process of Kartini's success in opposing culture and doxa through Pierre Bourdieu's thoughts regarding Post-Structuralism. In his thoughts, Bourdieu mentions several concepts, namely habitus, capital, arena and doxa which will then be associated with this film. This research uses descriptive qualitative methods with text analysis techniques to explain this process through existing film footage. From this research it can be concluded that Kartini has aspects of habitus, capital and arena that support the success of her thinking which originates from her position in society. So this can provide changes to the surrounding environment. Kartini's habitus, capital and arena are of great value and give her an advantage in establishing dominance in the area she is targeting. Heterodoxa requires high levels of dominance by its actors. The film "Kartini" shows how Kartini's dominance is able to shape a change, especially in the structures that previously existed in society.

Tahapan Pencarian Informasi Mahasiswa (Studi Kasus Program Magister Kenotariatan Universitas Sumatera Utara)

Dirmansyah — 2023-12-11

The purpose of this study was to determine the information search behavior of USU Master of Kenotariatan students. This research uses a descriptive method with a qualitative approach. The data of this research was taken by using interview techniques with informants as many as 4 people. The results showed that: First, at the starting stage the informant will first understand what information he needs and discuss with others about the research being carried out; Second, at the chaining stage the informant will see other references that might be used; Third, at the browsing stage the informant will search for information via the internet or by visiting the library; Fourth, at the monitoring stage the informant wants to stay up to date by visiting an information source regularly, or by asking directly to a lecturer or colleague; Fifth, at the differentiating stage the informant will distinguish the information found based on the relevance to the topic and the age of the information; Sixth, at the extracting stage the informant will take the important points of the information that has been found by reading and summarizing; Seventh, at the verifying stage the informant will double-check the identity and references used by the author; Eighth, at the ending stage the informant will re-evaluate the information to be used, At this stage, informants will also look for other information that might be useful for research. Based on the research results, all eight stages made by David Ellis have been carried out by informants. This research contributes that students who generally utilize libraries and the internet as a source of information and the campus provides information search education to students.

Implementasi Fungsi Kontrol dan Perekat Sosial RRI Pro 1 Bengkulu dalam Menjaga Eksistensi NKRI

Elezka Duwi Putri — 2023-12-22

This research aims to determine the implementation of the control and social glue functions of RRI Pro 1 Bengkulu in maintaining the existence of the Republic of Indonesia. RRI Bengkulu, as part of RRI as well as a broadcasting institution, also helps realize Indonesia's national ideals because its broadcasts must be educational, ensuring the diversity and plurality of Indonesian society so that its integrity and existence are maintained within the Republic of Indonesia. Due to the low number of audiences, it is necessary to maximize the function of control and social glue so that audiences remain popular and reconcile them so that the existence of the Republic of Indonesia can be maintained. The research method uses a qualitative-descriptive approach with data collection techniques through interviews, documentation and literature studies. Research data is divided into two sources, namely primary and secondary data. The primary data for this research was obtained from interviews with informants as well as indirect secondary data. It aims to complement and support the primary data so that it is relevant to the research focus. The research results show that RRI Pro 1 Bengkulu carries out and implements social control and glue functions optimally through news and broadcast programs, including dialogue programs using social media like Instagram and YouTube. RRI Pro 1 Bengkulu has succeeded in implementing its control function by presenting accurate, balanced and critical information on various issues relevant to the existence of the Republic of Indonesia. Apart from that, the social glue role of RRI Pro 1 Bengkulu is reflected in various programs that promote culture, diversity and national values. In this context, RRI Pro 1 Bengkulu not only functions as a transmitter of information but also as an agent of social change that contributes positively to the formation of national identity and maintains unity amidst the dynamics of society. The implications of these findings provide new insights for the mass media and related stakeholders to continue to optimize their role in supporting the existence of the Republic of Indonesia. People get information or insight, and then various perspectives emerge. This diversity is tolerated, therefore the situation in society is conducive; it can be interpreted that society as a unified whole is maintained, and the existence of the Republic of Indonesia remains. The right decision is that RRI Bengkulu and its programs and RRI in the Republic of Indonesia region continue to carry out their broadcast programs in a sustainable manner by paying attention to aspects of adaptation to current changes, such as digitalization.

Media Komunikasi Digital Dapat Meningkatkan Prestasi Belajar Mahasiswa

Muhammad Ridha — 2023-12-22

This research aims to analyze the use of communication media digital in improving the learning achievement of students in the da'wah faculty and communication Al-Aziziyah Samalanga Bireun Islamic institute . This research uses qualitative research with this type of research field (field research). The informants in this research are leaders and Student at the Faculty of Da'wah and Communication at the Al-Aziziyah Samalanga Bireun Islamic Institute and data collection techniques were carried out by observation, unstructured interviews and documentation related to the discussion on research. Based on the results of this research, it can be concluded that students who actively use digital communication media tend to achieve higher academic achievements. Interactions that occur through digital platforms also help in developing communication skills, mastery of material, and collaboration between students. The digital communication media used is Online Media, including all online platforms, including email, social media, faculty websites, and streaming or video conferencing. Optimizing the use of digital communication media in improving student learning achievement includes, Optimization Objectives, seeking to maximize existing media for use in learning. The Decision Alternative seeks to choose digital communication media in this case to help the teaching and learning process. Resources, in this case developing and creating students who are interactive in learning and creating students who are skilled in using digital communication media. There are several obstacles to the use of digital media in improving student learning achievement at the Faculty of Da'wah and Communication, Al-Aziziyah Samalanga Bireun Islamic Institute, including, Technical Barriers, including Accessibility issues, not all students have the same access to technology. Infrastructure Constraints: Some students may not have adequate devices or internet connections. Human Barriers, including the problem of Lack of Technology Skills. Some students may not be familiar with or lack skills in using complex digital technology. Difficulty concentrating, due to disturbances from the surrounding environment or lack of face-to-face interaction can affect learning focus

Efektivitas Penggunaan Media Sosial dalam Pemasaran Restoran: A Literature Review

Nurunnisa Paquita Syech Abu Bakar — 2023-12-28

Social networking sites (SNS) have penetrated the daily lives of many people, with an estimated more than 4 billion SNS users in 2021. Currently, many restaurants use social media as a promotional tool. Many customers share their dining experiences and interact with other customers on social media. It is important for restaurant management to pay attention to the quality, message argumentation, and aesthetics of the uploaded content in order to create an emotional connection between customers and the restaurant. In order to create an effective social media strategy, it is necessary to identify and determine the platforms that suit your restaurant. This research was carried out using a qualitative approach and a literature review method for articles published in 2019 - 2023. Sources of research articles regarding the use of social media marketing in the restaurant industry were obtained by searching using the keyword "social media" combined with the keywords "restaurant" and " marketing” or “restaurant marketing” via the Remote Lib UI search database. A total of 5 articles were selected for systematic review. The results found that the types of platforms most frequently used were Facebook, Instagram, and Twitter. The use of social media is positively related to restaurant performance in the areas of finance, marketing and operations. Customers use social media to interact and voice their opinions regarding restaurant services through photos and reviews because this content is considered more objective and credible compared to information produced by restaurant owners.

Sexual Harassment Against Women on Social Media

Yolanda Rakatiwi — 2023-12-28

In the current era of globalization, information and communication technology is developing rapidly, one of which is in the field of social media. But along with the rapid development of technology, there are parties who abuse the functions of Facebook social media. The current problem on Facebook is sexual harassment, where there are two parties communicating online and these two parties are the perpetrator and the victim. The perpetrator sent a short message on Facebook that was initially complimentary but became sexually suggestive. The aim of this research is to find out the underlying causes of sexual harassment and reduce the number of sexual harassment on Facebook. The method in this research uses a case study which is studied qualitatively by distributing an online questionnaire in the form of a Google form, then conducting interviews with several sources, namely two victims of sexual harassment. Data collection techniques used observations from newspapers and respondents from distributed online questionnaires and conducting structured interviews. The results of this research show that sexual harassment that occurs on social media is divided into written harassment, verbal harassment, visual harassment and real harassment. The response from female social media users was that most of them regretted the sexual harassment activities that occurred. Acts of sexual harassment also have negative impacts on victims, such as post-traumatic stress disorder (PTSD) and psychological impacts that trigger a series of complications, especially regarding the physical health of victims of sexual harassment on social media.

Phubbing, Komunikasi Interpersonal, dan Etika Komunikasi dalam Masyarakat

Natasha Constantin — 2023-12-29

Currently, technology is rapidly increasing advancing and developing. Communication technology, especially smartphones, has experienced rapid development with up-to-date technologies and features attached. Amidst the rapid development of technology and features attached to communication tools, the phubbing phenomenon has emerged which occurs at almost all levels of society. The emergence of this phenomenon become one of the developments of communication technology especially cell phones negative impacts, which results in the disruption of relationships between individuals due to too much focus on cell phones. This phenomenon has a bad impact on technological developments and hurts phubbers mental health. literature reviews or desk research. The aim is to provide a comprehensive knowledge of the phubbing phenomena, which is happening unintentionally in society, by drawing on prior research. This article’s purpose is to provide a comprehensive understanding of phubbing and its effects on communication and mental health in society. The goal is to raise awareness and propose preventive measures to mitigate any additional adverse consequences. The findings of this paper demonstrate that the phubbing phenomenon is a negative consequence resulting from the quick and substantial advancements in technology. In Indonesian society, the phenomenon of phubbing is not widely recognized. From the standpoint of communication ethics, this phenomenon is clearly the opposite of face-to-face communication norms and ethics, as it involves disregarding the individual with whom one is conversing. Ultimately, comprehensive community involvement and extensive study are essential to gain a deeper understanding and develop proactive strategies to address the rise of the phubbing phenomena.