JURNAL LENSA MUTIARA KOMUNIKASI

Exploring the Role of Open Family Communication in a Child's Self-Adjustment with Stepmother

Luthfia Nur Fitriana — 2024-06-08

This qualitative research investigates the significance of open family communication in children's adaptation to the presence of a stepmother. Through in-depth interviews with five child informants, we explore crucial factors such as the introduction process, the journey from discomfort to closeness, and the influence of parental communication and openness on children's ability to adapt and establish relationships with their stepmothers. The study also delves into the evolving dynamics of emotional expression, acceptance, and the impact of early experiences on the relationships between children and their stepmothers. Furthermore, we examine the unique roles of stepmothers, communication challenges, and the effects of the COVID-19 lockdown on the depth of conversations. The findings contribute valuable insights to understanding the complexities of children's adjustment within blended families, emphasizing the pivotal role of open family communication in nurturing healthy relationships.

Strategi Marketing Public Relations dalam Aktivitas Branding Super Air Jet Indonesia

Repli Siregar — 2024-06-08

Super Air Jet Indonesia is a commercial airline that was officially established in 2021. As a new company it is very important to build and introduce its brand to the public in order to create a positive image to strengthen the Super Air Jet brand. Brand building activities are one of the important roles of marketing public relations where the focus is not on sales activities but rather on the function of marketing synergy. So this research focuses and aims to see how Super Air Jet implements marketing public relations strategies in its branding activities. In this research, researchers conducted in-depth interviews and carried out non-participatory observations supported by several secondary data in the form of documentation. The results of this research highlight the branding activities carried out by Super Air Jet from the marketing public relations strategy. The push strategy carried out by Super Air Jet is through collaboration with other companies, one of which is the travel agent company. Super Air Jet Indonesia also establishes relationships with the media as a form of its push marketing public relations strategy. Super Air Jet's pull marketing public relations strategy is in the form of give away to its followers on Instagram. The pass strategy, Super Air Jet actively organizes marketing events such as birthday celebrations which include fashion shows for Super Air Jet flight attendants. Super Air also participated in the Run Hub event by becoming a sponsor partner with other Lion Group subsidiaries. And finally, Super Air Jet also collaborates with content creators to create content related to Super Air Jet so that coverage of Super Air Jet continues to expand on social media.

Strategi Humas Dalam Mengelola Aplikasi Sibadra Untuk Keterbukaan Informasi Publik

Armastasya Alvionita Anggraeni — 2024-06-08

The public has the right to obtain public information related to the Government, so the Bogor City Diskominfo created the SiBadra application as a communication and information service facility, but in the process experienced technical problems with the system which resulted in negative complaints, for which a complaint handling strategy was created. The aim of this research is to determine the public relations strategy of the Bogor City Diskominfo in managing the SiBadra application for public information disclosure. This research uses a qualitative method with a case study approach. The data collection techniques used were observation, interviews and documentation. From the results of this research, it is known that at the defining public relations problem stage, specific research was not carried out before formulating strategic planning, but only by knowing the high number of smartphone users in the city of Bogor. The planning and programming stage was created in conjunction with the Bogor City Regional Medium Term Development Plan or RPJMD for 2019-2024. Action and communication stage by carrying out various socialization and collaboration with other OPDs. The evaluation stage of the program is carried out openly by publishing detailed weekly data recapitulation reports to the public. So that through the public relations strategy process the objectives of managing the SiBadra application can be achieved.

Kecerdasan Buatan sebagai Tantangan Kebebasan Berpendapat di Media Sosial

Merle Emanuella Aipassa — 2024-06-08

Artificial intelligence is defined as a collection of intelligent agents that can be accessed through a single press. The capabilities of artificial intelligence have surpassed humans as it is able to collect, store and process data. As a result, humans are no longer the shapers of technology but the other way around. Initially, the presence of artificial intelligence influenced studies in the natural and exact sciences, but it has now expanded to the economic and social aspects of human life. Social media is one of the places where artificial intelligence is implicated. The number of users reaching 4.76 billion by early 2023 is threatened by the ability of artificial intelligence through an algorithm system that can regulate the presentation of content and be hidden, which has an impact on the formation of public opinion and injures the right to freedom of opinion. This research aims to criticize the presence of AI as a challenge in realizing freedom of speech on social media. With the analysis using communicative action theory, it sees that modern society has been dehumanized and alienated so that critical analysis is needed to overcome injustice and social change to be articulated based on the values embraced by society more fairly. The approach used is qualitative with data collection methods through literature studies. The conclusion shows that the use of algorithms has eliminated the authentic position of humans in the face of artificial intelligence

Komunikasi Negosiasi Dream Aviation dengan Lion Air Group untuk Mendapatkan Carter Pesawat Ibadah Umroh

Aliifah Renissa Putri Azzahra — 2024-06-08

The increasing demand for airplane tickets for Umrah has made Dream Aviation collaborate with Lion Air Group to get charter flights for Umrah. Dream Aviation is one of Dream Tour's business units that specializes in charter flights for Umrah pilgrims departing from several major cities in Indonesia. The purpose of this research is to find out how the negotiation stages of Dream Aviation with Lion Air Group in obtaining airplane charters for Umrah worship. This research uses a descriptive qualitative method. The research data was collected through the interview method with two key informants from Dream Aviation. Based on the results of the research, the negotiation process between Dream Aviation and Lion Air Group to obtain an airplane charter for Umrah involves several stages described by Bill Scott (1993). These stages include exploration, offering, bargaining, settlement, and ratification. Through careful preparation and building a positive negotiation climate, Dream Aviation successfully submitted the first offer with consideration of market prices and field issues submitted to Lion Air Group. After the bargaining process, both parties reached an agreement with Lion Air Group agreeing to provide several seats under Dream Aviation's request. Thus, an agreement was reached with a win-win solution and was outlined in a contract letter valid for one season with the possibility of an extension for the following season.

Konsep Nilai Pemberitaan Geopark Merangin pada Media Massa Online

Deddy Setiawan — 2024-06-08

Merangin Geopark is an area that has unique geology, biodiversity, and significant cultural and social values. This research involves analyzing the narratives used in the news coverage of Merangin Geopark to understand how the concept of geopark value in the stories conveyed to the public through the media. This research aims to analyze the concept of geopark value in news narratives with a case study on Merangin Geopark. This research method uses a qualitative approach by collecting and analyzing various news sources about Merangin Geopark. The data collected is then analyzed to identify the concept of geopark value depicted in the news narrative. The results showed that the news narrative of Merangin Geopark reflects the concept of geopark values which include aspects of natural beauty, geological uniqueness, environmental sustainability, cultural heritage and Geopark development. The concept of these values is reflected in the stories conveyed to the public, both through the depiction of amazing geological characteristics, abundant biodiversity, and local wisdom related to the culture and traditions of the local community, In addition, the values presented in the news narrative, such as uniqueness, vulnerability, and sustainability, are closely related to the characteristics of Merangin Geopark. It can be said that the prominence of news narratives in communicating the importance of geopark preservation and development depends not only on the content of the narrative itself, but also on factors such as news dissemination, the intended audience, and the social context.

Communication Branding Strategy Local Brand ‘Ruaya’ to Develop Public Awareness

Dewi Diastuti Herfini — 2024-06-08

Ruaya is Indonesia’s a local company (MSME) which operates in the field of printing souvenirs or merchandise for various purposes such as corporate gifts, weddings, communities, and political campaigns. In this research, we assisted Ruaya in running a digital campaign to create a good branding strategy and develop new customers awareness, including the marketing activities. The novelty of this research lies in its exploration of unidentified areas for Ruaya as it transitions from traditional offline marketing methods to embrace the digital landscape. The theory used in this research is Cognitive Dissonance Theory. The tactics we applied are creating contents in the form of video with storytelling and involving influencers. This research is qualitative, utilizing primary data from field observations and secondary data from literature studies.

The Influence of Instagram on Purchasing Decisions and Consumptive Behavior

Ainur Rochmaniah — 2024-06-27

Online networks facilitate interaction, communication, messaging, information sharing, and network building among social media users. Social media is a key element in the development of the internet. This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for the company is to provide information about the social media Instagram which greatly influences consumer purchasing decisions because currently consumers are more interested in buying a product online and also seeing reviews from other consumers about products on Alfax.id, a benefit for further research provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.

Representasi Maskulinitas Pria dalam Iklan Kahf Edisi Life is a Journey #JalanYangKupilih (Analisis Semiotika Roland Barthes)

Maulida Dyah Nur Utari — 2024-06-27

The concept of masculinity in men is typically associated with strong, brave physical traits, a disregard for appearance, and an adventurous spirit. Oftentimes, men feel constrained by this masculinity stereotype, leading them to overlook self-care. This stereotype has made men less inclined to consider using skincare products as they are seen as feminine and not in line with societal norms. However, the meaning of masculinity has shifted due to media influence conveying messages from various perspectives, including advertisements from brands. This shift is also influenced by the broader and more open-minded thinking of the audience. Masculinity is no longer confined to specific traits, allowing skincare brands targeting men to effectively convey their messages to the audience. This descriptive qualitative research delves into the meanings contained within an advertisement from the brand Kahf, specifically focusing on the "Life is a Journey #JalanYangKupilih". The analysis method employs Roland Barthes' semiotic theory and a constructivist paradigm, where reality is formed and constructed, interpreted differently by individuals based on their experiences, preferences and environmental background. The research problem centers on elucidating the meanings of signifiers (Denotative), signifieds (Connotative), and myths (Mythic) in the "Life is a Journey #JalanYangKupilih" ad on YouTube from the perspective of masculinity representation. Triangulation of data sources is also utilized for data validity. The research findings indicate that the "Life is a Journey #JalanYangKupilih" ad by Kahf provides a new meaning to the current representation of masculinity, where skincare products have become a necessity for men, successfully dispelling negative stereotypes. Roland Barthes' semiotic theory reveals three layers of meaning: Denotative, Connotative, and Mythic. Each of these meanings reflects representations of masculinity in various scenes within the Kahf brand advertisement. This reflects a shift in the meaning or myth of masculinity in men's appearance, aligning with the evolution of modern preferences. Keywords: Masculinity, Representation, Semiotics, Advertising

Representation of Gender Equality in the “Barbie” Film: Semiotic Analysis of Roland Barthes

Ardya Dewayani — 2024-06-27

This research focuses on the representation of gender equality in the live-action film "Barbie" produced by Warner Bros. which was released in 2023 and directed by Greta Gerwig. This film illustrates how the characters Barbie and Ken face differences in the social construction of gender between the utopian world they live in and the real world. Gender equality itself is the assumption that men and women have the same position. Through nurture theory, we can assume that gender is a characteristic inherent in men and women through social construction, not due to biological factors. This research uses qualitative methods by collecting data through documentary, observational, and literature methods. The data was then analyzed using Roland Barthes' semiotics. In this film, we see how female characters have positions of power in government against stereotypes, dare to defend themselves when they are ridiculed as a form of resistance to objectification, women who then dare to express their opinions against marginalization, and male characters who dare to be vulnerable in their actions. express their feelings so that there is no more emotional suppression. These four phenomena are indicators that serve as an assessment of the analysis of gender equality in this research. Thus, through the film "Barbie" it is known that there are four research units that represent stereotypes, objectification, marginalization, and emotional oppression.

Quasi-Experiment on the Pro-Environmental Attitudes of DKI Jakarta Province Teenagers Influenced by the Documentary Film "Tenggelam dalam Diam"

Alvin Iqbal Baihaqi Alvin — 2024-06-27

When discussing climate change, one of the effects that is very pronounced is the abrasion and flooding that often occurs in Indonesia, especially in the province of DKI Jakarta, as one of the fastest sinking cities in the world. If this is not controlled, most of the city could be completely submerged by 2050 (Mayuri & Rafki, 2018). In an effort to combat climate change, some research suggests that young people are potentially well placed to trigger ambitious and long-term societal change by adopting sustainable attitudes and behaviours in energy use. (Ouariachi et al., 2017). To determine the increase in pro-environmental attitudes after an experiment using the documentary film "Tenggelam Dalam Diam" for teenagers in DKI Jakarta Province. This study will apply a Nonequivalent group design which is a quasi-experimental research design by comparing two pre-existing groups, where one group receives an intervention (experimental group) and the other group does not receive an intervention (control group) (Creswell, 2014). The results of Asym. Sig. (2-tailed) shows 0.00 which is less than 0.05, it can be stated that the documentary film "Tenggelam Dalam Diam" has an effect on pro-environmental attitudes of DKI Jakarta province teenagers. The results showed that the movie was effective in raising pro-environmental attitudes among teenagers in Jakarta, This research is expected to provide useful information for policy makers and stakeholders, in developing campaign strategies or programs that are more effective in increasing pro-environmnet attitudes and concrete actions towards the environment.

Pemanfaatan Teknologi Augmented Reality sebagai Media Komunikasi Informasi dalam Dunia Bisnis

Muhammad Hikam Maulana — 2024-06-27

This article intends to examine the use of AR technology in the context of its application in the wider business world. Apart from that, the limitations and future research contained in the previous article will also be explained in this article. . This research adopts the systematic literature review (SLR) guidelines proposed by Xiao & Watson (2019) with eight main steps . Therefore, to obtain deeper information, researchers asked several research questions. First, how has the use of Augmented Reality (AR) in a business context been developed and implemented widely, What challenges and opportunities does the use of AR present in the business world, What effectiveness and efficiency results from using AR in business.The importance of enhancing consumer engagement and experience in online shopping drives companies to continuously innovate to create a competitive edge in business. Augmented reality is said to be able to create this advantage in terms of processes and services. This research aims to analyze how the utilization of AR technology in the business world and explain the challenges and opportunities generated from its use. To understand the extent of AR utilization in business, a systematic literature review (SLR) of previous studies published no later than 2014 was conducted. The results of this research indicate that the majority of AR technology utilization in business is to visualize products in 3D in the real world and display virtual product trials. The explanation of challenges and opportunities generated can serve as anticipation and strategies for companies to advance their business sustainability.

Strategi Digital Marketing dalam Meningkatkan Brand Awareness pada Grosir Olshop dengan Metode N.Vivo

Salsa Debi Yolanda — 2024-06-27

Rapid economic progress has made entrepreneurs take various steps to advance their business. The methods they use always follow current trends and follow technological developments. The way people shop has changed as a result of advances in technology and easier internet access; Digital marketing methods are very important for business expansion. In this competitive business environment, the city of Medan is no less competitive in introducing local brands that they produce through digital media. One of the local brand companies in the city of Medan is Wholesaler Olshop and here the researchers want to explore what digital marketing strategies are used to increase brand awareness so that they can compete with the many fashion companies in Indonesia ranging from local brands to foreign brands. The research method used by researchers is descriptive qualitative with a case study approach to determine digital marketing strategies in increasing Brand Awareness in online wholesale companies. Descriptive is a problem formulation that describes or explores the social conditions that will be researched in a comprehensive and in-depth manner. Digital marketing strategies have become the main key in increasing brand awareness for online wholesalers. By utilizing social media such as Instagram, WhatsApp, and e-commerce platforms such as Shopee, online wholesalers can expand their audience reach and build a strong online presence.

Peran Humas dalam Pelaksanaan Program Penurunan Angka Kematian Bayi Kabupaten Banyumas

Anastasia Leony — 2024-06-27

The Infant Mortality Rate (IMR) in Banyumas Regency continued to showed fluctuacting trend from 2017-2023, thus requiring more attention. This condition has prompted the Banyumas Regency Government to continuously make various efforts to curb the rising IMR in the future. These efforts are implemented through various programs to create understanding from the Banyumas Regency Health Office to the public. In executing these programs, there are public relations strategies used to support the optimal implementation of the programs. Each program has different objectives and target groups. This is based on the awareness that to control the Infant Mortality Rate, the government cannot focus on one target alone. Not only to create understanding among the public, but coordination among various health agencies is also important. This study aims to describe how public relations roles are utilized in each program that has been implemented to reduce the Infant Mortality Rate. This study uses a qualitative descriptive research method with case study data analysis. The data analyzed are derived from documents of Banyumas Regency reports from 2017-2023, supported by other written documents from various sources. The results indicate that in maximizing the process of reducing and preventing the increase in Infant Mortality Rate, the Banyumas Regency government utilizes public relations roles in various forms. The utilization of various public relations activities is adjusted to the objectives of each program, both online and offline.

The Role of Instagram Social Media as a Marketing Communication Strategy in the Era of Digital Transformation of the Banking Industry

Renny Ayu Agustriana — 2024-06-27

Especially in the financial sector, social media plays an important role in managing marketing communications strategies in this era of digitalization. This study aims to analyze how the role of the use of Instagram social media on marketing communication strategies that can be applied by the banking industry. This study employs a comprehensive approach, utilizing literature analysis and the Systematic Literature Review (SLR) methodology. A total of 128 Scopus articles were meticulously identified through the Publish or Perish platform, supplemented by the utilization of Mendeley and Vosviewer applications. Subsequently, these articles were refined to 96 journal articles deemed pertinent for in-depth descriptive analysis. The results illuminate the potential for banks to capitalize on various social media functionalities, including photo uploads, fostering account popularity, and employing targeted advertising, as viable strategies to attain their marketing objectives. With the right approach, banks can increase consumer engagement, increasingly global market reach and Brand image is stronger through social media. The implications of this research include practical guidance for banking practitioners in designing successful marketing communication strategies in this digital age, as well as contributions to the development of knowledge in the field of marketing and social media. Thus, this research provides valuable insights for the banking industry and leads to more research that will help understand how social media plays a role in banking marketing.

Analisis Resepsi pada Sentimen Publik Hiperrealitas Konsep Narsistik Edi Darmawan Salihin dalam Film Dokumenter 'Ice Cold'

Regina Clarisa — 2024-06-27

This research analyses the concepts of hyperreality and narcissism in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso," directed by Rob Sixsmith, using Stuart Hall reception analysis. The analysis results show that this work strongly reflects hyperreality through the use of modern technology and audio-visual manipulation, which blurring the boundaries between reality and representation. Edi Darmawan Salihin, becomes a symbol of narcissism in this movie, with a focus on himself and his image as key elements in his identity construction. Stuart Hall's reception analysis also reveals that the signs in this film are not simply representations but also imply deep meaning, playing an important role in shaping the audience's understanding of the narrative and characters. This research contributes to understanding the concepts of hyperreality and narcissism in documentary works and opens up space for further studies in reception analysis. The conclusions of this research provide in-depth insight into aspects of reception in documentary works and provide a basis for further reflection regarding the use of Stuart Hall's reception analysis in understanding contemporary audio-visual art.